Virtual events – the revolution of events during the COVID-19 crisis.
In the past decade, professional events have become more and more digital, and included virtual tools to traditional events, making them more and more interatcive.
… but with the COVID-19 crisis, this digital trend is doing much more than accelerating, it’s a real revolution taking place in our sector.
Virtual events are a real alternative offered to companies which – even in times of restriction as currently – must continue to communicate with their teams, their customers, their prospects. With many tradeshows and conferences being canceled or post-poned, virtual events are a great way to ride this wave and drive your communication strategy. Your client’s cannot come see you ? No problem, you’ll come to them… virtually!!
I have identified 5 key steps to make your virtual event a success:
Step 1: Define your game plan – your strategy: who I will talk to, what I will tell them and how, where and when I will broadcast.
Step 2: make the good technical choicess: choose your braodcasting platform according to your objectives and your audience. There is no second chance on the technical level.
Step 3: produce quality content, in substance and form (Internet users having a clear preference for video) and above all think carefully about how you will interact with your audiences(surveys, live questions, chatbox…)
Step 4: Implement an effective marketing strategy to attract visitors to your event
Step 5: don’t forget the conclusion, set up a post-event follow-up with your audience and evaluate your own KPIs.
In my opinion, 3 points to keep in mind to organize a virtual event:
– Offer quality content: in substance and form. This will make the difference with others. This Is the reason why people will come to see you virtual avent.
– Always focus on interactivity, me the people behind their screens actors and not just spectators.This will make them stay focused.
– Prepare well, repeat, test, train your teams.
Want to discuss this further ? Need a partner to create your next online event? Get in touch !! Hope to talk soon in virtual or real life !!